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What
Every Debater Should Know About Economics
#6 Profits
direct businesses toward activities that increase wealth.
"Profit"
is often considered to be a derogatory term today, especially
when it's referred to as a motivation for human activity.
It is fashionable today to talk about the need for business
to temper its pursuit of profits by being more socially or
environmentally conscious. The concern that business people
behave responsibly and with all due awareness of the ways
their decisions affect other people is certainly noble and
good. But the implication that pursuing profit is socially
irresponsible is based on economic misunderstanding.
Profits
are not snatched from the mouths of hungry children by greedy
businessmen, they are earned by people who provide a product
or service that other people are willing to pay for. More
accurately, they are earned by the people who most creatively
and judiciously employ their resources to satisfy the needs
of others. The pursuit of profit demands the imagination and
alertness to anticipate those needs, and the wisdom to meet
them without wasting scarce resources. Even if the entrepreneur's
immediate goal is making money, the economic criterion for
doing so is to help others accomplish their own goals.
There
is nothing automatic about this process. Many business people
suffer losses because the cost of the resources (labor, capital,
materials, etc.) was higher than anticipated or they were
inefficient in employing them. Others lose money because the
demand for the product was insufficient. In all these cases,
losses signal the entrepreneur that the resources would be
more valuably employed in a different manner. Those entrepreneurs
who persist in losing ventures eventually lose their businesses
and the resources are freed up for other more socially beneficial
lines of production. While sad for the owner who must sell
the business, this process is beneficial for the public as
a whole since scarce resources are conserved for only the
uses that consumers value most highly.
"Corporate
downsizing," the practice of trimming excess workers and managers
from company payrolls to lower costs and increase profitability,
is often described as a symbol of weakness or corruption in
our economy. This is because people judge only by the obvious
visible consequences without tracing the invisible ones -they
ignore Hazlitt's Lesson. What is seen are people losing their
jobs. What is not seen are the new goods and services which
the economy can now produce because this valuable labor and
know-how is available for starting new businesses. This is
one reason why this period of corporate downsizing has corresponded
with very low rates of unemployment, rapid innovation, and
low prices for consumer goods.
Internet
businesses have been vilified of late for trampling consumer
privacy by tracking consumer behavior and sometimes sharing
the information with other businesses. The fact that some
of this is actually beneficial, on balance, to consumers has
already been discussed. The more interesting story, perhaps,
is the extent to which the profit incentive has forced businesses
to regulate their own use of consumer information and offer
convincing assurances that they are respecting the privacy
of consumers who are sensitive to this issue. It is the interest
in profit that has drawn software companies into the market
for technologies that afford greater privacy protection, not
just a sense of moral obligation to the public. Profits encourage
people to cooperate in providing what other people want and
are willing to pay for.
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